Mobile application developers till today were never been able to include location based advertisements into their mobile applications. AT&T’s new set of tools is about to change this situation. The mobile carrier is planning to allow in-app local advertising across various app platforms.
The world is going local and the new location based promotion facility for mobile app developers will give a strong fight to AdMob. Location based in-app advertisements will also bring additional revenue to an iPhone developer. The Software Development Kit for in-app location based advertising is expected to be release by end of this year.
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