Siri, Apple’s digital Assistant has changed the way how people use their smartphones as it provides an easy shopping experience within, nearby and out of stores.
According to a study by emarketer, a maximum number of US consumers use Siri to look for better deals if any. The personal assistant of iOS has also been used to compare prices and availability of products at a particular store. It is the grocery products that would be the most affected as this assistant is being used for the purpose on a large scale, apart from electronics and apparel.
The study clearly reveals that as more and more number of smartphone users switch to advanced devices having Siri, shopping from smartphone shall soon become a rage.